Not Yet Trending is a series of destination stories by Airbnb that uncovers up-and-coming spots before anyone else can. Using insights from our guest travel data, we identify which destinations to hit. Then to get the story numbers can’t tell us, we go straight to the source: the locals.
Our latest revelation is Kanazawa, Japan. Just a few hours from Tokyo or Kyoto, this beautiful city is finally starting to get its due reputation. Its good looks are no accident—the city’s commitment to art and design go back almost 500 years. But Kanazawa’s artists and craftspeople and chefs hardly have time for nostalgia—they’re too busy constantly remaking the city. Read the full story of Kanazawa here.
Kanazawa’s cultivated air might lead you to assume that the city might feel unwelcoming or inaccessible. Those fears dissolve quickly once you get to know a local or two.
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A city that feels firmly rooted in history yet abuzz with the creative energy of today. "A plate is complete only when there is food on it". says Fumi, a metalsmith in Kanazawa.
Yu never realised how special her home was until her son asked to have his wedding there. After that moment, she opened up her home to guests from around the world. “Kanazawa is special not only because there is a lot of traditional culture here,” she says, “but also because you can easily take part in it.”